An Open Letter To Borders Rewards Program, I don't really think you suck, but you kinda do

I am annoyed with you. You made a serious move that I have to say, might just cost our meaningful relationship in the end. I got your email stating your "program change". Seriously? You are going from a 5% rewards program at the end of each calendar year which pays out cash off holiday purchases (which last year netted me about $30.00 on holiday purchases) to $5.00 good for a month once you spend 150 bucks? You aren't even giving the 10% off if you spend $50.00 (which hasn't been hard for me by the way) monthly, which encourages even more purchases? That five buck "reward" you call an amazing offer (weeeeelll you don't actually say that) is 3.35% or so back and only good for a calendar month... I call lame.

I do better with my credit card reward program thankyouverymuch. I am buying my books used on Amazon from here on out probably. Sorry, but you lost me as a dedicated customer. I will go semi-quarterly or whenever Guilt and Pleasure decided to publish and that is probably about it. And I will only get it from your Englewood Store if that, it might just be more economical for me (no gas money no aggrevation) to order it from them directly. It has worked out very well for my relationship with my McSweeney's Quarterly and BookClub membership. Wow that is $14.00 you aren't even going to get out of me anymore. Brilliant. You messed that up too.

20% off a book every now and again may rope me back in but I don't need your rewards programs emails to get that. I know the super secret URL for a coupon, which doesn't expire two days after you email it to me. (if you want to know what it is: go here. It might go away someday but until it does... ).

How sad that you are going to end up loosing customers probably because you can't develop a program that you keep. Did it effect your bottom line? Doubtful. Because trust me, when I walked in to get my 10% after spending a minimum of $50.00 I probably spent about 100. That was about 200 bucks every couple of months out of my pocket. I guess I can thank you actually. Never mind me being such a hater.

I amend this from starting out to be a letter about disappointment... this is an open love letter. Thank you Borders Rewards program for putting the kibosh on my fierce book habit. Thank you for putting my need to buy books into a holding pattern and getting me to economize a little. I figure you are saving me lets add it up here... oooo $1200.00 bucks a year minimum (that is a really nice camera or carpet for my house or hey now, bathroom fixtures that are somewhat stylish and the he-man / bohunk to put them in so I don't have to do it myself... huh...how about that... silver frikken lining). That is some sweet ass savings no coupon required. Your measly $5.00 reward can go to someone that might not know better. But this gal is signing off on your program. It was great while it lasted. Thanks for that I suppose. I guess I can start saving for something really kick ass.

Thanks Borders Rewards Program Switcheroonie email. I might be annoyed you have pulled the rug out from underneath me but its over your relationship with me. I have to break up with you. If you are lonely you can stop by my place in about six months and go tinkle in my brand new toliet with the nice tile flooring I suppose, be sure to wash your hands though, I will have a nice Kohler faucet for you to run your hands under.

Kisses and hugs, Zoe