this grosses me out...

See when I was going through my second round of college I thought marketing would be a fun thing to try. I was a PR Assistant when I was 15 and loved every single minute of it, but school proved different. I didn't like my professors jamming purchasing theory down my throat saying "such and such proved a good campaign and should be mimicked in some way or form for all eternity..." um "OK Soda" anyone? But the one thing that I did learn was sometimes that bad press is just bad press and just proves my point. This story about a brand of wine seriously just leaves a bad taste in my mouth. It isn't good press. It makes the people putting this out look like morons and idiots and racists. And it isn't going to sell anything.

What really do they think they are going to accomplish? Marilyn Monroe wine? Ok she was a voluptous screen star (and Jewish too!). Sexy. Tasty some would say even. (and the wine really is pretty good, I was luckey enough to sample it at a movie promotion) These guys labeling this wine? Hardly any of those things. Its a shanda and they should be ashamed and relabel their product.